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Message Strategy In Advertising - The creative process when advertising should first start with the Message Strategy – what does the ad need to say and what is the major selling argument. This then flows…
Artificially Intelligent Advertising? - Yes, it’s true. The future really is here. We’ve all heard watched the sci-fi movies and fantasy novels where Artificial Intelligence takes us over to rule the world, but if…
31 ways to be Creative by Anna Vital - Browsing the Internet this week, I found an interesting article by information designer and infographic author Anna Vital. Ms. Vital’s infographic and article is not only visually stimulating, but very…
Who are you? 8 Tips to Get You Thinking about Your Personal Brand - Who are you? And what does your brand say about you? These are questions you should be asking yourself, because whether we like it or not, we all have a…
Defining and Understanding your Target Audience - Traditionally a business’ target audience is segmented through demographics, psychographics and their lifestyle variables, however to truly understand your consumer, a business needs to become domain and brand specific to…
Non-Mobile-Friendly Websites At Risk - In the digital marketing world, websites rely heavily on search engines to allow customers to discover them and the products and/or services they advertise. And in search engine land, Google…
Subliminal Love - Are advertising agencies a collection of evil, manipulative geniuses that use science to trick the average consumer to buy into brands and products that they don’t necessarily need? OR Is…
Growing Your Business - We tend to get lost in the overload of information and schemes to grow your business quick but not sustainably. We forget to practice the fundamentals. We pay others to…
How successful is creativity in the advertising industry? - It’s a general assumption that creative ads are far superior to generic catalogue product advertisements in terms of leaving an impact on the consumer, however does creativity translate to sales…
Revamping Your Content Marketing Strategy - If you’re involved with marketing your brand online, you will have run into the problem of having to come up with unique content every now and then. The trend of…

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